Bartow, Florida -- During the holidays what better gift could there be than to give the give of life.
Organizers hope that's exactly what people will do this Thursday during a blood drive at the Bartow administration building.
The blood drive takes place from 9:30 a.m. until 4:30 p.m.
The Red Cross has often designated January as National Volunteer Blood Donor Month, and there's a reason.
"Above all other times of the year, it's the month that presents the most challenges in recruiting people to give blood," according to the Red Cross.